Diane White knows everyone has a story. You. Her. The person beside you. The neighbor behind you. Everyone has an adventure, a journey, a passion.
Finding it has been her career. She has gone from an award-winning TV reporter and anchor to a premier public relations expert.
“I approach a new client like I approached a story – I want to get all the information I can about a client – their goals, dreams, what they want out of their business and their life,” says Diane. “I then look for the compelling angles that will help set them apart with their customers, their partners and the media. For me it is about building relationships that help generate the results our clients need and want.”
Diane’s grandparents were both journalists and her mother Rosa was an artist, writer and one of three women who opened the first women-owned marketing communications firm in Springfield, Missouri.
Diane earned two bachelor’s degrees – one in Broadcast Journalism and a second in Political Science - from the University of Missouri-Columbia. For 15 years, Diane worked as a TV reporter and anchor in Missouri, Colorado and Oklahoma. She won several awards and contributed to an Emmy-award winning newscast for coverage of the May 3, 1999 tornadoes.
In 2006, after being named best reporter in Oklahoma by the Society of Professional Journalists, Diane left TV reporting and went into a successful public relations career.
She has placed clients on the CNBC Show “The Big Idea” with Donny Deutsch, Good Morning America, CBS This Morning, Fox and Friends, The Today Show, CNN, Inside Edition, Entrepreneur Magazine, Forbes and many other regional outlets. During the past five years she has raised more than $100,000 for the Tulsa Metro Chamber of Commerce’s Resource campaign.
Diane is married to David, a successful entrepreneur providing merchant services and payment solutions to hundreds of businesses nationwide. Her daughter Jameson is in middle school at Edison Magnet and very active in theater, dance, voice and the Edison Pom Squad. Her stepdaughter Bailey and her husband Mitch are both TU graduates and have a four year-old son Noah.
Favorite place to take “Out of Towners”: I can’t pick just one. I love the river or Turkey Mountain for outdoor fun. Brookside and downtown Tulsa are great for lunch or the party scene. Our daughter is very involved in theater and has performed in four community plays so we spend a lot of time going to plays, musicals and driving her to and from rehearsals. I also love to get away to The Canebrake.
Favorite getaway: As much as I love the beach and visiting New York City, for me nothing tops the mountains of Colorado. I love to visit my friends in Denver and Colorado Springs (I used to live there) but my happy place is Vail. I love to ski.
What’s playing on your iPhone? My daughter keeps me “cool” by playing my the latest hits, but I am an 80’s-90’s girl at heart and love Billy Joel, Richard Marx, Jimmy Buffett, the Eagles, Rick Springfield – and lesser known artists such as Shawn Colvin. (I have a heart for quirky artists). I’m also a country fan – Keith Urban is my “crush.”
TV show you can’t miss – The Daily Show. I love Jon Stewart. I saw him a few years ago in New York and I was so excited I was the first person in line to get in. We are big fans of “24” and Jack Bauer and recently started binge watching “House of Cards”. I also love to watch football – any team, any time – but am partial to Mizzou Tigers and Denver Broncos.
Favorite Quote – it is so tough to pick just one. So – yes – I will give at least two. “A year from now you will wish you started today.” I love that. Kind of like “just do it”. Secondly, I love the Arthur Ashe quote “Start where you are. Use what you have. Do what you can”. Finally, my grandmother and mother used to say to me “This too shall pass”. It is so true and puts problems into perspective.